There’s a moment at every Bitcoin conference where you feel it.
Not on stage, not on X – in the hallways.
Someone you’ve only seen on a screen walks past. A random conversation at the coffee stand turns into a deal or mind-blowing eye-opener. You look around and realise: this is where the future is being shaped.
This December in Abu Dhabi, that feeling will be there again.
But this time, it’s getting its own room. And it’s orange.
Orange Elite as a fashion brand inside the art gallery at Bitcoin conference MENA 2025 - Meeting Michael Saylor, presenting the official MENA JACKET & spreading the word on stage
When Bitcoin MENA opens its doors on December 8-9, there will be the usual things you’d expect: stages, panels, booths, side events and more.
And then there will be something that doesn’t quite fit into any of those categories:
An official white orange jacket exhibited in the art Gallery. Framed among all these amazing artworks from different artists.
We’re bringing Orange Elite and 21Million Fashion to Abu Dhabi – not as a merch table, but as a curated space where Bitcoin lives in fabric & leather. A place where you can literally walk through the stories you’ve been following for years.
This is where the Orange Jackets™ will hang & the first leather bag collection presented.
What the Orange Jackets actually are
If you’ve ever seen Max Keiser in a blazing orange jacket in El Salvador, or David Bailey in one at The Bitcoin Conference, you’ve seen them in the wild.
The idea was never “let’s make loud jackets”.
The idea was:
If Bitcoin is a new monetary standard, it deserves a visible standard too.
The Orange Jackets are that standard. Each one is treated like a block in a Hall of Proof-of-Work – not fan merch, but a physical record of real, measurable work for Bitcoin. We build 3 Blocks so far:
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Block 1: The Genesis Orange jacket for El Salvador and the M&S Golf Invitational with Max & Stacy – a nod to the first country that actually did it.
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Block 2: The “The U Invented Swagger” jacket with Alan Knitowski and the University of Miami – performance culture meets sound money.
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Block 3:The Bitcoin Conference jacket with David Bailey & his team – honouring the people who built the main global stage this industry stands on surrounded by the topic of „Embrace Game Theory“, Las Vegas 2025
In Abu Dhabi, for the first time, these pieces won’t just flash by in photos.
They’ll be selected on display together, on one wall– like a timeline you can stand inside.
And that timeline is about to get a new blocks..
Abu Dhabi gets its own block - Block 4 - The Conference Orange Jacket „MENA - EDITION“ - Signed by Michael Saylor
Every block on Bitcoin adds something permanent.
Every block in the Orange Jackets Hall of Proof-of-Work does the same.
For MENA, we created Block 4 – “The Capital of Sound Money”: the official Orange Jacket: Bitcoin Conference MENA Edition.
From a distance, it reads almost understated: a white, featherweight Italian wool jacket, cut clean for Abu Dhabi heat and conference formality. There’s an embroidered crest on the chest tying it to the city. Orange stitching and details whisper “standard” without screaming “costume”.
Open it, and you realise this isn’t just tailoring – it’s a story we want to tell.
The entire inside is a custom silk artwork: Abu Dhabi skyline, desert, ADNEC Centre, a bold “Capital of Sound Money”statement with its Arabic counterpart, and a Michael Saylor line about money and time woven into the composition. Flip up a pocket flap and you catch another fragment of the piece, like a hidden frame from a film. Even the buttons play along – on the inside they’re wrapped in orange silk, each one framing a small gold-embroidered ₿.
The outer cloth is light enough that the orange world inside gives the white surface a faint inner glow. It feels a bit like Bitcoin in 2012: still dressed like the old world, but the new reality is already shining through.
In Abu Dhabi, this jacket will be more than an exhibit.
It will be auctioned, signed by Michael Saylor himself.
For the first time, people can bid on scarcity during the conference. Whoever walks out with it doesn’t just own a jacket. They join the same chain of names as El Salvador, The U, The Bitcoin Conference and Strategy B.
Strategy in silk & wool: A surprise Michael Saylor & Strategy - Block 5 of the Orange Jackets
Another highlight in the gallery: you’ll find Block 5 – “The Orange Jacket: Strategy B”.
This one is for the moment the corporate world stopped pretending Bitcoin was just an “interesting asset” – and someone actually moved size.
This jacket is our way of saying: we saw that. And we honor that.
On the outside: the iconic Orange Jacket pure Orange Elite tone – that deep, uncompromising orange in extra fine mulling free merino wool that says “I’m not here to blend in.” On the chest, the Strategy Bitcoin mark. No explanation needed; if you know, you know.
On the inside: a black silk artwork with orange highlights tracing the arc from MicroStrategy to Strategy. The rebrand. The first buy. The shift from “software company with a treasury” to “treasury strategy that redefined a software company” which. Graphical elements, hints, references – enough to recognise, not enough to turn it into a cartoon.
It’s the sort of piece that doesn’t need a price tag. It is something that shaped our future.
In Abu Dhabi, it will just hang there quietly, like a painting, next to the others.
The first Bitcoin designer bag collection - presented to the middle east.
But the OJ are not the whole body.
Bitcoin doesn’t live only on one node; it lives everywhere: at airports, in hotel lobbies, in the quiet hours after the talks are over and work still needs to get done.
That’s what the Orange Elite bags were built for.
The Blocktraveler – our travel bag for 2025 – will be there. It’s heavy on craft, light on noise: Orange Elite orange leather, contrasting natural tones, structured to last at least 5 halvings built in Munich in tiny numbers. There will only ever be five of them. In Abu Dhabi, we’re bringing Number 1/5 – the first one that ever came out of the workshop – and letting it go under the hammer.
Two smaller siblings will be nearby: a deep orange Bitcoin tote and the more compact Blockprincess. Same DNA, different scale. Think of them as smaller blocks in the same chain – designed to move through real life..
If the jackets are the Hall of Proof-of-Work, the bags are the luggage for the people who are still adding blocks.
A special highlight for Abu & 21Million Fashion/Orange Elite panel about wearing what you believe
All of this would be pointless if it stayed shallow – if it were just about flexing orange.
That’s why, on December 8, day one of Bitcoin MENA, we’re taking the conversation on stage:
“Expressing Bitcoin Through Fashion”
I’ll be up there as the guy who started 21Million Fashion in 2023 and then built Orange Elite on top of it – the high-fashion layer that came out of asking: What if Bitcoin had a dress code at the highest level?
I won’t be alone, and that’s important.
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LENA from Wear Your Statement will be moderating – someone who has made it her mission to turn clothes into clear statements.
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Neil Jacobs (FOMO21) will bring the perspective of someone who’s seen this culture form in real time, years before “Bitcoin aesthetic” became a term.
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Carlos Estrada from Coinvigilante will come from the the side of creating outstanding bitcoin themed watches
We’ll talk about the difference between “putting a logo on a hoodie” and building a standard.
About what it means to treat Bitcoin not just as numbers on a chart, but as something worthy of the same care you’d put into a bespoke suit or a handmade watch.
The first Orange Elite book
There’s one more thing I’m personally excited about.
Abu Dhabi will be the place where I finally share something that has been a quiet proof-of-work project in the background: our first book.
It’s a visual story of:
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how 21Million Fashion started,
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why Orange Elite was born as a high-fashion sub-brand,
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where the Orange Jackets came from,
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how the bags were built,
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and how all of this travelled from Madeira to Nashville to Amsterdam, Lugano, Las Vegas to MENA.
For me, It’s not an instruction manual or a coffee-table trophy. It’s closer to a field report:
This is what happens when you try to take Bitcoin’s ethics – scarcity, discipline, long-term thinking – and force them into fashion.
At Bitcoin MENA, you’ll be able to hold that story in your hands for the first time.
Why this matters (and who it’s for)
None of this – the jackets, the bags, the book, the panel – is about creating a “VIP layer” above Bitcoin.
If anything, Orange Elite is the opposite of that.
It’s for the people who already live by Bitcoin values and simply want what they wear to stop lying.
For the ones who are tired of disposable things.
For the ones who understand that time and Bitcoin are the scarcest assets we have.
For the ones who feel that quality isn’t a luxury – it’s a form of respect: for your work, for your money, for your future self.
In Abu Dhabi, Orange Elite will be there as an answer to a quiet question:
If Bitcoin really does win… what will we look like while it happens?
If you’re coming to Bitcoin MENA 2025, you’ll still get everything you expect:
panels, builders, arguments, ideas.
But you’ll also have the chance to step into a room where all of that has been turned into wool, silk and leather – and, if you want, to walk out with a piece of it.
Not as merch.
As a block in your own Hall of Proof-of-Work.
