This privacy policy is intended to inform the users of this website about the nature, scope and purpose of the collection and use of personal data by the website operator [21Million Fashion, owner: Abdussamed Akkuc, Mühlenbrink 20, 31789 Hameln].

The website operator takes your data protection very seriously and treats your personal data confidentially and in accordance with the statutory provisions. Since new technologies and the constant further development of this website may result in changes to this data protection declaration, we recommend that you read the data protection declaration again at regular intervals.

Definitions of the terms used (e.g. “personal data” or “processing”) can be found in Art. 4 GDPR.

Access data

We, the website operator or site provider, collect data on access to the website based on our legitimate interest (see Art. 6 Para. 1 lit. f. GDPR) and save this as "server log files" on the website server. The following data is logged in this way:

Visited website

  • Time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used

The server log files are stored for a maximum of 7 days and then deleted. The data is stored for security reasons, for example to be able to clarify cases of misuse. If data must be retained for evidentiary purposes, it will not be deleted until the incident has been finally resolved.

Reach measurement & cookies

This website uses cookies for pseudonymized reach measurement, which are transferred either from our server or the server of a third party to the user's browser. Cookies are small files that are stored on your device. Your browser accesses these files. The use of cookies increases the user-friendliness and security of this website.

If you do not want cookies to be stored on your device for reach measurement purposes, you can object to the use of these files here:

  • Network Advertising Initiative cookie deactivation page:!/
  • Cookie deactivation page of the US website:!/
  • European website cookie deactivation page:!/

Common browsers offer the option to not accept cookies. Note: There is no guarantee that you will be able to access all functions of this website without restrictions if you make the appropriate settings.

Collection and processing of personal data

The website operator only collects, uses and passes on your personal data if this is permitted by law or if you consent to the data collection. Personal data includes all information that serves to identify you and that can be traced back to you - for example, your name, email address and telephone number.

You can also visit this website without providing any personal information. However, in order to improve our online service, we store your access data to this website (without any personal reference). This access data includes, for example, the file you requested or the name of your Internet provider. Because the data is anonymized, it is not possible to draw any conclusions about you personally.

Note: At this point you should also state which, how and why you as a website operator process personal data.


  • Which? - We process personal data such as first name, last name, IP address, email address, place of residence, postal code and content information from the contact form.
  • How? - We only process personal data with the express permission of the users concerned and in compliance with the applicable data protection regulations.
  • Why? - The processing of personal data is based on our legitimate interest in fulfilling our contractually agreed services and optimizing our online offering.

Handling contact data

If you contact us as the website operator using the contact options provided, your details will be saved so that they can be used to process and answer your query. This data will not be passed on to third parties without your consent.

Dealing with comments and posts

If you leave a post or comment on this website, your IP address will be saved. This is done based on our legitimate interests within the meaning of Art. 6 Paragraph 1 Letter f. of GDPR and serves the security of us as website operators: If your comment violates applicable law, we can be held liable, which is why we have an interest in the identity of the comment or post author.

Google Analytics

Due to our legitimate interests in optimizing and analyzing our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR, this website uses the “Google Analytics” service, which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses “cookies” - text files that are stored on your device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

Google LLC complies with European data protection law and is certified under the Privacy Shield Agreement:

IP anonymization is used on this website. The user's IP address is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the IP address initially transmitted in full to a Google server in the USA and shortened there. This shortening means that your IP address is no longer personally identifiable. The user's IP address transmitted by the browser is not combined with other data stored by Google.

As part of the data processing agreement that we as website operators have concluded with Google Inc., Google uses the information collected to evaluate website usage and website activity and to provide services related to internet usage.

The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, for example to compile reports on website activity in order to improve our online offering.

You have the option of preventing cookies from being saved on your device by selecting the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not accept cookies.

Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link takes you to the corresponding plug-in:

Alternatively, you can prevent Google Analytics from collecting data about you on this website by clicking on this link (IMPORTANT: insert opt-out link). By clicking on the link above, you download an "opt-out cookie". Your browser must therefore generally allow cookies to be saved. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.page3image1613749856

Here you can find further information on data usage by Google Inc.:

  • (data collected by Google partners)
  • (settings about advertising that is shown to you)
  • (Use of cookies in ads)

Use of social media plugins from Facebook

Due to our legitimate interest in the analysis, optimization and operation of our online offering (in accordance with Art. 6 Para. 1 lit. f. GDPR), this website uses the Facebook social plug-in, which is operated by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The integrations can be recognized by the Facebook logo or the terms "Like", "Share" in the Facebook colors (blue and white). Information about all Facebook plug-ins can be found via the following link:

Facebook Inc. complies with European data protection law and is certified under the Privacy Shield Agreement:

The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence on the nature and extent of the data that the plugin transmits to the Facebook Inc. servers. Information about this can be found here:

The plugin informs Facebook Inc. that you, as a user, have visited this website. There is a possibility that your IP address will be saved. If you are logged into your Facebook account while visiting this website, the information mentioned will be linked to it.

If you use the functions of the plugin - for example by sharing or "liking" a post - the corresponding information is also transmitted to Facebook Inc. If you want to prevent Facebook Inc. from linking this data to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. You can use your Facebook profile to make further settings for data processing for advertising purposes or to object to the use of your data for advertising purposes. You can access the settings here:

Profile settings on Facebook:

Cookie deactivation page of the US website:!/

European website cookie deactivation page:!/

You can find out which data, for what purpose and to what extent Facebook collects, uses and processes data and what rights and settings options you have to protect your privacy in Facebook's privacy policy. You can find this here:

Newsletter subscription

The website operator offers you a newsletter in which he informs you about current events and offers. If you would like to subscribe to the newsletter, you must provide a valid email address. If you subscribe to the newsletter, you agree to receive the newsletter and to the procedures explained.

The newsletter is sent by the shop operator and Shopify.

Revocation and cancellation: You can revoke your consent to receive the newsletter at any time and thus cancel your newsletter subscription. After your cancellation, your personal data will be deleted. Your consent to receive the newsletter expires at the same time. At the end of each newsletter you will find the link to cancel.

Note: In addition, you should provide information about the contents of your newsletter in this part of the privacy policy, for example whether the newsletter also contains advertising.

Furthermore, you should state how the data is stored by the shipping service provider (pseudonymized or not), for what purposes the data is collected, whether data is passed on to third parties, whether and how statistical surveys or analyses are carried out, etc.

It is best to get information directly from your shipping service provider (Shopify). You may also have to conclude a contract for order data processing with them.

User rights

As a user, you have the right to receive information free of charge on request about which personal data has been stored about you. You also have the right to correct incorrect data and to restrict the processing or delete your personal data. If applicable, you can also assert your right to data portability. If you believe that your data has been processed unlawfully, you can file a complaint with the responsible supervisory authority.

Deletion of data

Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have the right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no statutory retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.

Right to object

Users of this website can exercise their right to object and refuse the processing of their personal data at any time.

If you would like to have your personal data corrected, blocked, deleted or provided with information, or if you have any questions regarding the collection, processing or use of your personal data or would like to revoke consent you have given, please contact the following email address:

Note: Depending on which personal data, cookies, plugins, etc. you use on your website, you must provide additional information in your privacy policy.

This includes, for example, information about (list is not exhaustive):

  • The transfer of data to third parties and third-party providers
  • Integration of third-party services and content (e.g. Google Fonts or YouTube
  • Videos)
  • Provision of contractual services
  • Contact us via the contact form
  • Use of session cookies
  • Use of data-processing anti-spam plugins
  • Use of the Google Remarketing Tag
  • Use of Google+ or X buttons